Live event technology is constantly developing and delivering breath-taking spectacle – both in terms of technological complexity and creative brilliance. As directors and engineers continue to up their game with the passing of every new event, creating a visual experience that truly leaves attendees wowed is becoming increasingly challenging. Therefore, building a solid, fail-proof foundation for your live event is absolutely essential if you want to keep ahead. Whatever concept and content you decide on, make sure to follow these 4 modern-day golden rules.
1. Match Content Quality with Presentation.
Obviously, the deployment of cutting-edge technology by a skilled production team is a core pillar when it comes to event success. However, the content that is brought to life needs to be high quality, creative and engaging in order to enthral audiences for the full duration of your visual experience. Without substance (from pictorial storytelling to musically-led graphics), you risk delivering an experience that’s more tech demo than it is venue-filling spectacular.
2. Create and Facilitate Shareable Moments
It’s a sign of the times that nearly every facet of industry can be made or broken via digital presence. That’s why it’s become vital that events are set up with audience engagement at their forefront. If your event is led by visual experience, you’re already armed with literally the best shareable content on offer, so make it as easy and obvious as possible for attendees to connect with you and extend your visibility online. Establishing an engagement agenda with share-worthiness at its centre will help increase reach, drive enquiries and encourage bookings from utilising a network of essentially organic advocates.
3. Be Your Own Best Advertisement
There’s no better advertisement for you than, well. You! Make the most of every visual experience delivered through integrating sales and marketing opportunities alongside fun and performance. Your audience will be comprised of people who can make use of your services, or recommend you in a professional capacity, so ensure that B2B resources are readily available and that you have an effective mechanism in place for capturing those individuals as “leads”.
4. Elevate The Ordinary to “Wow”
The delegate experience can be massively enhanced by deploying state-of-the-art technology in new and exciting ways. For example, using display screens as part of engaging visual experiences isn’t anything new – but being creative with your delivery and experimenting with the latest innovations of a standard product can produce spectacular results that leave a lasting impression. Going back to those screens: with the advent of 4K and the extra pixel space it allows, you can deliver HD content to multiple areas using a single output, meaning your display possibilities are significantly expanded.
Flightcase Warehouse specialises in the design and manufacture of protective kit for live events technology, AV, lighting and visual engineering professionals. To find out how we can help you at your next event, please email email@example.com or call + 44 (0) 12827 60009 to speak to our experts.
Pretty much all of our customers rely on their equipment’s effectiveness – depending on it every day in order to support a livelihood, grow a business and deliver brilliant results. You need your kit to last and know that it won’t let you down even when it’s been in constant use for several months, or even years. This week we’re looking at the ways in how you can push your equipment that little bit further, get the absolute maximum from your investment and reduce concerns about its safety.
Regularly Test Your Equipment:
This step may seem obvious, but make sure that you’re testing and checking your equipment between jobs and events. Paying close attention to any technical irregularities, minor breakages and general wear and tear – making sure you leave enough time to resolve any issues you unearth before your kit is next required in action – will save you a lot of time, effort and money in the future. Being able to anticipate failures in advance means that you won’t suffer from the associated costs of undiagnosed problems. No panic-buying replacements or needing to fork out for a massive repair!
Protect Your Kit:
Don’t compromise when it comes to protecting your equipment. Whether it requires a flight case, bag or specialised container, your kit will undoubtedly remain in a better condition for a longer period of time if you provide it with heavy-duty protection. Protecting your kit from the elements and external pressures during storage, transport and even use means that you can really maximise your investment through avoiding damage. For even better value, why not consider a tailor-made flight case that’s built to your exact spec? Greater precision means better results.
Before investing in new equipment – whether it’s technology, an instrument or hardware – do your homework. Make sure that you have a comprehensive understanding of both its benefits and shortcomings, and that it still be as useful and relevant in six months’ time. In a lot of instances, the main complaint about why gear needs to be replaced is that it’s outdated, and with today’s rapid tech developments, shelf lives are becoming ever shorter. Avoid disappointment and costly upgrades by putting the extra work in at the start (and maybe visit a trade show or two to experience the very latest innovations!).
Audit Your Equipment and Needs:
Not just the actual equipment, but your flight cases and protective solutions too! As your kit changes and upgrades, your flight case requirements and specifications will also alter, meaning that you could be left with insufficient protection. Regularly auditing your flight cases means that you can plan for essential investments in advance, manage your business’ cash flow and minimise painful last-minute costs. We offer on-site stock audits within just a 3 day notice period, meaning that we can help you order exactly what you need for your budget.
Alongside the complete protection Flightcase Warehouse offers, we want to assist our customers in maximising their other investments and streamlining their operations. To find out how we can work with you to achieve better results, call 01827 60009 or email firstname.lastname@example.org. We’re always happy to hear your ideas.
Photography is a year-round profession and hobby, with many going to great lengths to get a shot that perfectly captures a provocative moment. We work closely with photography professionals (check out the innovative magic mirror flight case we made to order for Bright Photography here) and as a result, have seen some stunning images and concepts released. Inspired by the colours, weather and landscapes of the upcoming season, we’ve put together a quick bank of wintery photography ideas that always deliver awesome results.
Weather dependent, this classic seasonal shot can be fairly straightforward to capture. Falling snow offers a magical, idyllic and altogether unusual view of familiar environments (a dawn view of that field you drive past every day, your street aglow with streetlamps in the evening or even your kids playing outside).
Many photographers opt to snap snowy landscapes at night, as the contrast between the light snow, dark skies and (if needed/available) other lighting creates an incredibly dynamic and often peaceful view of the world. Transform even the busiest of city spaces into a peaceful winter postcard with good timing, the right angle – and by being lucky with snowfall!
Some people might not be too excited about the notion of shorter daylight hours, but the darker skies present a fantastic opportunity to collate some stunning long exposure images. You can immortalise the stars with a super-long exposure night time shot or capture your city alive with fluorescent lights in motion. Either way, long nights and inky skies make drastic snaps with magnificent colour contrasts. Despite not having huge circumstantial requirements, make sure to plan your shots to ensure you capture those winter landscapes.
As we approach Christmas, villages, towns, cities and urban centres deck themselves out to the max with rich seasonal colours and sparkling lights. Make the most of the colour scheme that comes just once a year with co-ordinated shots of European markets, outdoor events, carolling crowds and seasonal nature (berries, holly, robins – you name it!) Think about how to integrate festive decorations into your winter photography – from the quaint to the spectacular – and create a themed portfolio packed with scenic shots.
Flightcase Warehouse offers a wide range of flight cases for photographers, including utility cases, lens cases, waterproof cases, magic mirror cases and much more. We can also custom build to your specification. Just email email@example.com or call 01827 60009 to get a quote.”