Gaming is transitioning into a new and exciting period which is seeing it develop into one of the fastest rising spectator sports being viewed today. Much like more traditional football and rugby, for example, an ever-growing audience of loyal e-Sports fans are banding together to support teams and players the world over and in the process, boosting the profile of this genre of entertainment.
In the grand scheme of things, “eSport” is a relatively new concept and due to its reliance on technology, can present challenges in planning, producing, mounting and managing the events it generates. So, what exactly does an events professional have to consider as essential when staging a tournament or competition for an eSports gaming crowd?
Live Streaming Capability
Rather than conventional television network coverage, eSports is all about live streaming. Games reach the screens of audiences via platforms such as Twitch, ensuring that viewers (and revenue-generators) are not region-locked or stuck behind a paywall. This is a really attractive concept for digital advertisers, who have a potentially limitless reach and therefore potential for a fantastic ROI on ad spend. Event organisers themselves can also work hand in hand with advertisers to control exactly what audiences see – both during the gaming and through strategic advertising – therefore being effective in building the eSports network.
However, event professionals will need to ensure that all servers used to handle the streaming are capable of taking the strain, and that the video capturing software and hardware streams HD video (and audio) seamlessly. Top of the line equipment and experienced users are therefore absolutely key to an eSports event’s success. (Also consider how captured footage can be repurposed by selling on to advertisers for trailers that generate buzz around future events in this growing industry).
Engage Your Audience
Just like any other spectator event, the enthusiasm, engagement and loyalty of your audience can be made or broken by the capability, knowledge and ability of the event commentator team. By making sure that your guiding voices have the spark required to draw in new online audiences and retain existing fans, you immediately increase your chances of staging a successful event that promises future opportunities for your events business with eSports brands.
This also goes for sponsorship. Many professional eSports teams and gamers are in partnerships with well-known sponsors and funding around your event has to align with and appeal to target audiences. Therefore when organising an event consider doing your research and approaching key brands that will elevate your eSports event profile, and working with them as part of event management roll out.
This won’t be a new concept to event professionals, but gaming events aren’t just about the gaming itself! Special effects, professional-grade lighting and spectacular audio is all essential in creating atmosphere amongst competitors and crowd of fans – with build ups often comprising stunning pyrotechnics, smoke machines and dancing spotlights. LED walls and projected HD video are also incredibly important, with their purpose of displaying up-to-the-minute stats, ads and a gameplay streams. Event professionals will here work with accomplished lighting, sound and audio teams to deliver an eSports tournament to remember.
Do you work in events and are thinking about moving into the eSports sector, or are you already exploring this fast-moving area of events? Then consider Flightcase Warehouse your first call for heavy-duty, custom-made protection that will keep your valuable live events equipment safe during storage, transit and use. We even specialise in integrated eSports flight cases for the most streamlined and secure protective kit for your gear. Call 01827 60009 or email email@example.com to learn more.
At Flightcase Warehouse, we’re experiencing growing demand for integrated, multi-functional cases that serve both as protective units and hospitality hubs. The clever cases facilitate and support more flexible working on the road or at event sites for your teams, and also allow you to offer convenient hospitality options for attendees at the events you’re working (with the benefits of smooth transportation, reduced set-up and tear down time and singular storage).
An empowered workforce armed with the tools to do their jobs to the best of their ability makes for greater productivity, better performance and increased morale. So, let’s think outside the box about how hospitality flight cases can help your business prosper, in addition to providing first-class service to clients.
For many team members, this means little but significant touches that make their working day that bit easier. These touches depend on the nature of a workforce of course, but in general, access to amenities such as coffee machines, fridges and break desks backstage or in production mobiles makes a massive impact. When travelling is an essential factor in an industry, it’s not always easy to have these benefits to hand but integrated hospitality cases mean that your mood-boosting creature comforts can travel with you safely, securely and without impacting setup time.
The majority of live events require significant hands-on work and technical setup whilst on the job along with the ability to react in an instant when something goes wrong that you have to fix. The pressure of working “live” as such can impact employee productivity and lead to mistakes that could have a negative effect on your performance or company reputation. Therefore taking precautions that ease these worries, such as having a mobile, contamination-free and ordered production line with accessible equipment and room to work on the job can help you get more out of your team. Our range of portable workstations and mobile production cases properly protect kit and eliminate slow response and a morale-damaging cluttered workspace.
Travelling for work in the live events, AV, lighting and sound and technology industries is commonplace and this obviously comes with risks to the protection you rely on to deliver for clients. However, you don’t always have the room to bring a hundred and one cases of separate kit with you and as such, you may have to sacrifice bringing extras with you such as laptops, refreshments and paperwork. Our integrated hospitality flight cases mean that you can bring with you what you may have otherwise left at the office, and therefore maximise your time and money spent on the road by using every minute productively. Think getting complex quotes typed between shows and having dinner on hand without driving around looking for the nearest fast food stop.
If you believe your team could benefit from a hospitality flight case solutions, please contact firstname.lastname@example.org or call 01887 60009.
Just last week the line-up for Reading and Leeds festival was announced, and by now avid music fans will know in what direction they are leaning towards when it comes to picking a summer festival destination. With Glastonbury taking the year off, we thought we would use our knowledge of the events industry to run through the outdoor crowd-pleasers that are always guaranteed to be sources of memorable moments and iconic performances.
1) BBC Music’s The Biggest Weekend Festival (25-28 May)
Stepping up to the void left by Glastonbury, BBC music have super-sized the ‘Big Weekend’ with a UK-wide festival that will take over numerous UK cities, including Swansea, Perth, Coventry and Belfast. Featuring Beck, Billy Ocean, Franz Ferdinand, and current chart-topping superstars Taylor Swift and Ed Sheeran, there looks to be something for most music fans to get excited about. The new 2018 format also means that with multiple locations, it will likely be a lot easier for lucky ticket-holders to travel to their chosen destination. The event will enjoy widespread digital coverage but if you’d like to be part of the crowd, check out https://www.bbc.co.uk/events/efj3v2
2) Creamfields (23-26 August)
The UK’s premier dance music festival and one of the biggest draws of genre fans to the UK during the summer months, Creamfields always promises stunning visuals alongside its top-level dance music artists (this year including Eric Prydz and Carl Cox). The event is known for putting on a show and the tunes are complemented with creative, dazzling lighting and AV displays all throughout the weekend. Not one to be missed if you enjoy the dance genre and are looking for the ultimate night out! Read more about Creamfields here: https://www.creamfields.com/
3) Download (8-10 June)
Download is the yearly go-to festival for rock fans, this year having Guns N’ Roses, Avenged Sevenfold and Ozzy Osbourne headline their main Marshall stage. No matter the weather, the crew at Download always manage to give their audience an incredible show. In the past they have faced down torrential rain, thick flowing mud and even gale force winds to make sure that the Download crowd are blown away not just by the bands, but by all of the special effects and atmosphere as well. You can learn more here: https://downloadfestival.co.uk/lineup/#poster
4) The Isle of Wight Festival (21-24 June)
Another contender for Glastonbury’s replacement during its hiatus, this summer island festival has been touted as family-friendly and also features a wide variety of artists that satisfy the tastes of an eclectic mix of ticketholders. This year the event celebrates its 50th anniversary with The Killers, Kasabian, Liam Gallagher, Van Morrison and Depeche Mode completing the bill. Expect a weekend of fun in the sun organised by some of the best in the business. Read more at http://isleofwightfestival.com/default.aspx
5) Wireless Festival (6-8 July)
Taking place in Finsburuy Park (London), Wireless is to rap and grime ans what Download is to rock. Expect to see Post Malone, Stormzy, DJ Khaled and friends and many more in this 3 day tribute to urban music. Past years have seen pyrotechnics, fireworks and mind-blowing lighting installations and 2018 looks set to be no different. Visit the Wireless festival website to check out the bill and book your tickets. www.wirelessfestival.co.uk/
Are you looking forward to a busy festival season as a live events, audio-visual, lighting, sound engineering and staging professional but are worried about how a packed schedule of demanding travel and heavy use will impact your valuable equipment. Speak to Flightcase Warehouse about off the shelf and bespoke options on 01827 60009 or email@example.com.