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SoundCloud and When Disruption Works

In the decade since it was founded, popular music website SoundCloud hasn’t just changed its content and capabilities but also the industry of which it is – albeit not in the classic sense – part of. More and more popular artists are hailing from the platform and increasing numbers of aspiring artists are turning to the site as a means of securing real professional success. Being a supplier of protective equipment to many brands, artists and support professionals in the music sector we at Flightcase Warehouse have a keen interest in this innovative music distribution tool and recently dug into SoundCloud’s profile to uncover why exactly it’s disrupting the norm quite so effectively.

Breaking Free From Traditional Industry Structures
Music has always been a tool for political expression and a vehicle for embodying community which asides from mainstream pop, has been largely embraced. However, in recent years many of the big industry players have left a bad taste in the mouths of musicians and fans alike due to chart monopolisation, unsupportive buy-outs and homogenisation of sound.
SoundCloud particularly has made it possible for musicians to build a family of fans free from the chokehold of the major record labels and the politics that come as part of the package when linked to certain names. Site users don’t need to worry about putting in the hours only to have a song cut from the track list or censor themselves if this isn’t their style. They can also connect directly with audiences, control narratives and collaborate (whether out of passion or strategically) to ensure they’re in a large part, masters of their own destiny.
This autonomy and contrast of freedoms is a huge pull to emerging artists and touted as a key reason why SoundCloud hasn’t just blown up in the last decade, but in recent years, has been pumping out success stories such as Post Malone and Lil Pump. The online music community is no longer just for underground artists and as such we feel that industry leaders will increasingly turn to platforms such as SoundCloud as a way to generate revenue.

Connecting Musicians with Loyal and New Fans
The volumes of history suggest that music fans are some of the most dedicated and passionate out there. They’ve always wanted to get closer to their idols and artists are also (in the main and especially those entering the industry) keen to connect with the people powering their success. Platforms such as SoundCloud have changed the industry by removing the metaphorical and sometimes physical barriers between fan and musician.
The website describes itself as providing “a platform for musicians to communicate directly with fans and vice versa” allowing artists to engage with “fans on a personal level and create meaningful relationships with them”. In commercial terms at least, this increases the chances of music purchase, ticket purchase and loyalty which can translate into a steady and profitable income.
This is in stark contrast to just sending demos off to record companies, approaching venues for gigs and curating a loyal fan base down on the ground. Supporting this activity with a digital, accessible SoundCloud presence means that artists can create and connect quicker and often with more affordable entry costs and we’re betting that this shakeup isn’t just a temporary thing. We’re really interested to see how the traditional industry reacts and adapts to stay relevant, find talent and retain reputation with the likes of SoundCloud hot on their heels.

Offering Free Access to Unique Music People Love
It’s not easy to get something for free these days, especially on the internet music scene which has come under fire for undercutting musicians’ wages and taking cash out of their hands. However thanks to an innovative model, SoundCloud has managed to break the pattern and ensure fans still get affordable access and musicians retain a springboard to success.
SoundCloud states that “people can listen to songs from musicians from all over the world, free of charge including offline”, saving that precious mobile data and beating the dreaded Wi-Fi drop out. Genres are vast and new creators are popping up literally every day, which means that an artist’s source of inspiration and collaboration is always rich and fans will have a hard time getting record fatigue. This modern, fair and effective way of sharing and consuming music underpins SoundCloud and we fully expect the platform to grow and similar platforms to be established.
At Flightcase Warehouse we design and manufacture gold-standard protective kit – from heavy duty road trunks to our very own multifunctional integrated flight cases – and are specialists in the music industry. Too find out how we could help you get the most from your kit, from off the shelf to bespoke solutions, please email sales@flightcasewarehouse.co.uk or call +44 (0) 1827 60009.

Posted by: Jase on the case on September 19th, 2018 @ 2:03 PM
Tagged with: FCW, Flightcase, Proflightcase

Integration and the Brands Leading the Way

At Flightcase Warehouse we’re proud to service brands in the audio-visual, lighting, sound and production industries and as such understand the requirement to work with many different types of technologies on a daily basis. Whether it’s to design and manufacture the actual equipment retailed or to manage internal communications such as schedules, client accounts and sales events, keeping things running smoothly, quickly and efficiently gives businesses a competitive advantage and greater stability.
That’s why we were so interested to recently read an announcement from AV and networking giants LG Professional Displays and Cisco Systems sharing a significant new development between the two companies. LG will integrate with Cisco for more reliable video conferencing, specifically in corporate meeting rooms.
Six models of LG Ultra HD displays and twenty models of Full HD displays are now fully compatible with the Cisco Room Kit, Room Kit Plus and Cisco SX series allowing employees stationed across the globe to communicate effectively without the worry of poor image or sound quality. This makes for the enhanced sharing of information, collaboration and thus productivity and connectivity across all areas of business, helping to save time, money and resource.
A Cisco spokesperson has said of the news, “As work habits evolved, businesses developed a critical need to communicate and share effectively. The integration of six LG models with Cisco Room Kit and Cisco Room Kit Plus can deliver turnkey video conferencing solutions with the highest visual performance”.
Integrating systems – where possible – can change businesses for the better and we recommend checking out the integration options your current technology suppliers may offer. We’re expecting to see more big and emerging brands launch partnerships with one another and start creating software and hardware that is specifically designed to seamlessly communicate or fit together.
With the emergence and widespread popularity of APIs which make professional, and sometimes personal tasks, significantly quicker and easier, we feel that integration is likely to be a huge focus for brands that rely on technology or digital that can be held in the hand too. We hope to see more businesses in audio-visual pairing up with brands from different sectors in innovative ways in the future – whether it’s to enhance design, communications or to reach new customer bases – and will be keeping a close eye on industry movements to ensure we’re bang up to speed with our clients’ needs.
It’s not just digital technologies that are important to audio-visual, lighting, sound and production brands though – protecting that valuable equipment is equally essential when it comes to guaranteeing maximum performance. At Flightcase Warehouse we design and manufacture gold-standard protective kit – from heavy duty road trunks to our very own multifunctional integrated flight cases – and are specialists in the entertainment and communications industries. Too find out how we could help you get the most from your kit, from off the shelf to bespoke solutions, please email sales@flightcasewarehouse.co.uk or call +44 (0) 1827 60009.

At Flightcase Warehouse we’re proud to service brands in the audio-visual, lighting, sound and production industries and as such understand the requirement to work with many different types of technologies on a daily basis. Whether it’s to design and manufacture the actual equipment retailed or to manage internal communications such as schedules, client accounts and sales events, keeping things running smoothly, quickly and efficiently gives businesses a competitive advantage and greater stability.
That’s why we were so interested to recently read an announcement from AV and networking giants LG Professional Displays and Cisco Systems sharing a significant new development between the two companies. LG will integrate with Cisco for more reliable video conferencing, specifically in corporate meeting rooms.
Six models of LG Ultra HD displays and twenty models of Full HD displays are now fully compatible with the Cisco Room Kit, Room Kit Plus and Cisco SX series allowing employees stationed across the globe to communicate effectively without the worry of poor image or sound quality. This makes for the enhanced sharing of information, collaboration and thus productivity and connectivity across all areas of business, helping to save time, money and resource.
A Cisco spokesperson has said of the news, “As work habits evolved, businesses developed a critical need to communicate and share effectively. The integration of six LG models with Cisco Room Kit and Cisco Room Kit Plus can deliver turnkey video conferencing solutions with the highest visual performance”.
Integrating systems – where possible – can change businesses for the better and we recommend checking out the integration options your current technology suppliers may offer. We’re expecting to see more big and emerging brands launch partnerships with one another and start creating software and hardware that is specifically designed to seamlessly communicate or fit together.
With the emergence and widespread popularity of APIs which make professional, and sometimes personal tasks, significantly quicker and easier, we feel that integration is likely to be a huge focus for brands that rely on technology or digital that can be held in the hand too. We hope to see more businesses in audio-visual pairing up with brands from different sectors in innovative ways in the future – whether it’s to enhance design, communications or to reach new customer bases – and will be keeping a close eye on industry movements to ensure we’re bang up to speed with our clients’ needs.
It’s not just digital technologies that are important to audio-visual, lighting, sound and production brands though – protecting that valuable equipment is equally essential when it comes to guaranteeing maximum performance. At Flightcase Warehouse we design and manufacture gold-standard protective kit – from heavy duty road trunks to our very own multifunctional integrated flight cases – and are specialists in the entertainment and communications industries. Too find out how we could help you get the most from your kit, from off the shelf to bespoke solutions, please email sales@flightcasewarehouse.co.uk or call +44 (0) 1827 60009.

Posted by: Jase on the case on September 6th, 2018 @ 3:50 PM
Tagged with: Box Clever, FCW, Flightcase, PLASA, Production Park

The Countdown to PLASA London – Who To Visit?

It’s that time of year again! The flagship show of the entertainment, lighting, AV, rigging and staging – PLASA London – returns this 16th -18th September for its annual takeover of the Olympia. Following on from last year’s sell-out 40th anniversary show PLASA are promising an unforgettable event with over 200 brands on-stand, of which we’re proud to be one of. This event will be Flightcase Warehouse’s biggest and best yet with a whole new digitised setup, the reveal of numerous new products and the official public launch of our newly acquired backline case company, Box Clever Cases.

In preparation for the show we’ve been checking out the exhibitor list and in the weeks leading up to the event will be recommending companies we recommend you check out. And if you’re in town, don’t forget to head to Stand 31 to say hello, meet our time and share your ideas and challenges when it comes to kit. Keep reading for just 4 of the names we’ll have our eye on whilst exhibiting.

d&b audiotechnik

This industry-leading brand is on a mission to boost the quality of sound systems and is constantly working on how its technologies can help elevate accuracies and provide better experiences for customers, brands and audiences. We admire this commitment to progress, and it’s no wonder d&b audiotechnik are revered in the sector for the scalability flexibility and diversity of their product ranges – which include accessories and a fantastic range of paint finishes. We’re looking forward to checking their offering out at PLASA and you can too at Stand J20.

EM Acoustics

Although an independent, this loudspeaker manufacturer has a global presence in addition to being a regular name here in the UK. EM Acoustics are specialists in loudspeakers and turnkey solutions for all applications, from compact DSP-free passive loudspeakers, to arena-filling touring line arrays, along. They also manufacture here in the UK, much like us at Flightcase Warehouse, and are currently rapidly expanding their distribution network and product range. Say hello and discover their products at Stand U61.


Philips

It’s hard not to be pretty well acquainted with the Philips name, given the reach and prominence they have in the AV industries and more. However that’s not to mean you should pass by their stand if you’re visiting PLASA London! Philips will be showcasing their latest lighting technologies, tipped as LED, energy efficiency and sustainable manufacturing, so make sure you schedule in a stop at Stand E60 during the event to get yourself up-to-speed with the next big thing in AV.

Polar Audio

This trade supplier is considered by many as the go-to destination for all things audio visual. They feature brands including beyerdynamic, Biamp, Yamaha UC, ZeeVee, Renkus Heinz, Cornered Audio, WorkPRO, Australian Monitor, Avonic, Primacoustic, Novasonar and many more. Polar Audio’s team have a wide scope of experience – having worked on both sides of the mixing desk - and as such are in a great place to advise on the best product for you. Meet them and get better acquainted with the kit at Stand B30.

Do you work in the entertainment, lighting, AV, rigging or staging industries and have a requirement for reliable protective kit that’ll keep your valuables safe in storage, transit and even use? Then Flightcase Warehouse would love to hear from you. Whether you’re thinking about a bespoke solution or something off the shelf, please email sales@flightcasewarehouse.co.uk or call +44 (0) 1827 60009 to discuss your ideas and get a quote.

Posted by: Jase on the case on August 28th, 2018 @ 9:08 PM
Tagged with: Box Clever, FCW, Flightcase, PLASA, Production Park, Proflightcase

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