Attending exhibitions is a regular and important element of working life for many of us, especially in the live entertainment, audio visual, lighting, technology and hospitality sectors. It’s no different for us here at Flightcase Warehouse and as our expo season approaches, we’ve been thinking about how we can make it our best yet. Here we share 3 of our top tips for generating greater footfall to your stand and encouraging stronger leads.
Engagement, engagement, engagement
An engaging feature at your stand is an invite to potential customers. It encourages visitors to get involved and interact with your brand on a more substantial level and the more engaging you make your presence, the more you’ll be remembered. All businesses are aware of engagement. However, in the jam-packed lead up to an expo and because of the need for a return on investment, focus and finances are often directed to selling on stand. And by this, we mean sending in your best salespeople and using their communication skills to generate leads that’ll convert.
To complement this, consider investing in digital assets to boost interactivity, engagement and thus positive, lasting impressions of you. Ideas such as touchscreens with information downloads, quizzes and the ability to control the visuals or lighting on stand have been very successful. Live social media feed walls, photo points and competitions are also popular and relatively affordable to set up, too. You never know, recollections of a fantastic stand may be what gets you onto your next big contract shortlist.
Think outside the box (or the shell scheme)
When signing up to an expo, make sure to negotiate your floor plan placement. Your exhibition address is so important and ideally, you want to be in the location that’ll experience the highest footfall and therefore generate the most organic visits to your stand. Dream stand location or not, you can still maximise your own footfall and nurture strong leads by designing a great layout. Make sure to take visitors on a journey – show them what they want to see and engineer a layout that encourages them to make the decisions that’ll benefit your business.
If you’re fortunate enough to have the resources, contacts and budget, what’s to stop you going all out for a truly memorable presence? We’ve seen some breath-taking creative exhibition stand setups that make use of optical illusions in the flooring and panelling, unconventional shapes and graphics, on-stand performances and even utilising products to form part of the stand structure.
Don’t just captivate, generate
You could have the most captivating stand of the lot and be the cause of much envy from your competitors. However, if you don’t proactively and diligently reach out and invite visitors, leads and customers to see you, then you’re relying on just passing footfall which is only a small segment of your revenue opportunity. We’d recommend targeting accounts and fellow exhibitors that you’d like to win by undertaking a pre-expo invite campaign, whether by phone, email or social media. Also consider incentivising a visit to your stand.
When you’re at the exhibition, consider arming one of your team with physical invites and branded goody-bags and have them visit those target accounts in person. Pair a great conversation with a few creative, professional freebies and your chances of converting from prospect to lead and hopefully, customer are much higher. Whilst working the floor, your team will also become a walking advert for your business thanks to portable branded gear.
Do you or your employer’s business attend trade shows, expos and events throughout the year and require protection for your equipment whilst in storage, transit and use? Then Flightcase Warehouse would love to hear from you. We specialise in heavy duty protective cases and offer a wide range of multi-functional flight cases for events and hospitality and can also build totally bespoke solutions to your spec. To find out more please email firstname.lastname@example.org or call +44 (0) 1827 60009.
Manufacturing is a multi-faceted industry comprising companies producing everything from the world’s most advanced aerospace engines to the consumer electronics we use day in, day out. As technology advances, skills become more specific and markets become uncertain, it’s more important than ever to ensure that as a manufacturer, your operation is running to optimum levels. In this post we share 4 great ideas of how you can help your business achieve this goal.
Deploy Lean Principles
It can be incredibly liberating to see your business run like clockwork and reach record productivity rates. However, for many manufacturers this relief is short lived. Without the right protocols and perspectives in place, all it takes is one large order from your key account, an amazing new business project you just can’t turn down or a staff sick day to very quickly put you back to full capacity and inefficient working. That’s why deploying lean manufacturing principles can help you not just to streamline, but put measures and best practices in place so that productivity remains high in numerous scenarios. Lean thinking covers value, the value stream, flow, pull and perfection and you can find out more from http://www.ame.org/.
Maximise the Space You Have
Ever looked around your unit or workshop and the words “organised chaos” have sprung to mind? You wouldn’t be alone. Even though teams may think they’re managing just fine, there’s no reason to settle for anything less than excellent and a relatively straightforward way to get more from this capital is through material presentation. Material presentation (or accumulation systems) lays out the processes, tools and materials required in each stage of a manufacturing build in the exact order they’re required, with intervals for set teams to work their magic. To get more information about how this method can work for you, please email email@example.com
Up-skill and Diversify Teams
Reduce risk in your business through safeguarding the manufacturing roles that are essential to customer delivery and profitable operations. Therefore it could be a good idea for your manufacturing company to look into training and development programmes for employees that focus on multi-skilling or gaining basic skills in other departments. This prepares you for being short staffed due to absence or growth whilst getting extra value without the additional wage bill. Not just operationally beneficial, training up your teams can generate a wellbeing boost that has been proven to improve productivity, collaboration and retention too.
Protect Your Equipment
Manufacturing businesses have a lot of valuable equipment under their roofs which needs to remain in pristine condition lest you risk losing money, time and client credibility. It may be that you’re constantly wasting cash due to parts being lost or damaged during manufacturing, repairs to finished products damaged in transit or costly compensation if a client isn’t happy with an order that arrives anything less than perfect. Why not consider flight cases as an option for storing and moving equipment in-house and also as a heavy-duty shipping container when your goods hit the road. Email firstname.lastname@example.org to find out more.
Do you feel that material presentation systems or flight case solutions could benefit the productivity and profitability of your manufacturing business or a company you may know? Then we’d love to hear from you. Just email our team on email@example.com or call +44 (0) 1827 60009.