The Importance of Touring – And How To Make It Count
With a recent live music revival, musicians are having to deal with a schedule that is so tour heavy, it’s becoming hard to keep up. This is due to the most traditional and conventional method of generating revenue for a band or artist (releasing an album/single) not presenting the financial gain it once did, and the real money being made when out on tour - face to face with the fans.
Concerts and shows becoming the money makers for live artists. This is hardly surprising. The music loving market is craving an experience that goes beyond the simple download and go format that consumption has morphed into. So, there is a higher demand for bands to perform in a wider range of venues and sell an increased amount of merchandise, rather than the traditional (and much simpler!) album releases.
That’s not to say all music releases are falling flat. Vinyl sales are actually increasing, as consumers look for a physical form of media that is worth the price when compared to the convenience of digital music (plus there is always the nostalgic element to consider). So, how can performing artists make sure that their show is one that will keep their fans returning when they come to town?
One way to make sure your show stands out is by conveying the emotion of your music visually, to trigger a more illicit and visceral response from the crowd. This is a good idea because, despite your music sounding different, and having different auditory themes, a visual cue is easier to interpret by the audience, so a change in lighting or backdrop could go a long way in creating atmosphere.
This leads nicely into the importance of having an incredible lighting rig and technician. Lighting enhances the mood at any show and making the most of it is paramount to creating a memorable event. Exciting cues and triggers coupled with spectacular colours and different light units will help you achieve the ambience that you want for your performance. Whilst a top level lighting rig (and a technician who knows how to use it) may not be within everyone’s budget, just making use of what is available at a venue could be the difference between standing out amongst your fellow artists, or blending into the background.
Finally, one of the most important things to bear in mind when on tour is that your equipment is your livelihood, and if you take care of it, it will take care of you. Keeping everything you need safe for the duration of time you are on the road is vital if you want to make an impression on a large, possibly international scale. That’s why we at Flightcase Warehouse create the best quality flight cases on the market, road ready and custom made to your specifications. We can ship anywhere in the world, and no piece of kit is too much for our Pro Flightcase service, offering quality, British made bespoke craftsmanship. For more information, visit www.flightcasewarehouse.co.uk, email us here, or call 0800 612 70097.