Golden Rules for Creating the Ultimate Visual Experience
Live event technology is constantly developing and delivering breath-taking spectacle – both in terms of technological complexity and creative brilliance. As directors and engineers continue to up their game with the passing of every new event, creating a visual experience that truly leaves attendees wowed is becoming increasingly challenging. Therefore, building a solid, fail-proof foundation for your live event is absolutely essential if you want to keep ahead. Whatever concept and content you decide on, make sure to follow these 4 modern-day golden rules.
1. Match Content Quality with Presentation.
Obviously, the deployment of cutting-edge technology by a skilled production team is a core pillar when it comes to event success. However, the content that is brought to life needs to be high quality, creative and engaging in order to enthral audiences for the full duration of your visual experience. Without substance (from pictorial storytelling to musically-led graphics), you risk delivering an experience that’s more tech demo than it is venue-filling spectacular.
2. Create and Facilitate Shareable Moments
It’s a sign of the times that nearly every facet of industry can be made or broken via digital presence. That’s why it’s become vital that events are set up with audience engagement at their forefront. If your event is led by visual experience, you’re already armed with literally the best shareable content on offer, so make it as easy and obvious as possible for attendees to connect with you and extend your visibility online. Establishing an engagement agenda with share-worthiness at its centre will help increase reach, drive enquiries and encourage bookings from utilising a network of essentially organic advocates.
3. Be Your Own Best Advertisement
There’s no better advertisement for you than, well. You! Make the most of every visual experience delivered through integrating sales and marketing opportunities alongside fun and performance. Your audience will be comprised of people who can make use of your services, or recommend you in a professional capacity, so ensure that B2B resources are readily available and that you have an effective mechanism in place for capturing those individuals as “leads”.
4. Elevate The Ordinary to “Wow”
The delegate experience can be massively enhanced by deploying state-of-the-art technology in new and exciting ways. For example, using display screens as part of engaging visual experiences isn’t anything new – but being creative with your delivery and experimenting with the latest innovations of a standard product can produce spectacular results that leave a lasting impression. Going back to those screens: with the advent of 4K and the extra pixel space it allows, you can deliver HD content to multiple areas using a single output, meaning your display possibilities are significantly expanded.
Flightcase Warehouse specialises in the design and manufacture of protective kit for live events technology, AV, lighting and visual engineering professionals. To find out how we can help you at your next event, please email firstname.lastname@example.org or call + 44 (0) 12827 60009 to speak to our experts.