The rapid rate of technological innovation is transforming a wide range of industries, from audio visual, to motorsport and even retail. One of the sectors that is really being elevated by digital development is that of events and hospitality, and this we’re taking a look at some of the tech that’s making waves for manufacturers, organisers, exhibitors, attendees and audiences.
The fact that social media integration is a staple of our society has been massively capitalised on (and rightly so) by event organisers and hospitality manages. Facial recognition tagging software on platforms such a Facebook makes it easy for images to be linked with and shared by attendees at functions and shows. This can help maximise visibility and have your attendees form stronger rational, and emotional, connections with your brand or event, thus increasing the chances of advocacy, the spread of awareness and repeat bookings.
Via complex software, it is now even possible to gauge user reaction without having to pull an attendee aside and ask a stream of questions, which at a certain moment in time, may be inconvenient for the attendee. Algorithms in facial mapping software can detect - via facial movements - whether positive or negative reactions, which is invaluable for marketing and future development. However, we do always recommended a good face to face chat to really get to know your audiences and help win their business or advocacy.
Signage is far evolved from the once-staple canvas banners and print outs. Event organisers, hospitality specialists – even retailers staging events are learning more about experience-enhancing smart screen technology, and the scope of opportunities it opens up for engagement, sales growth and data collection.
For example, interactive apps and games can engage an audience upon entering a venue or passing a booth at an event. Moving adverts can entice passing foot traffic in shopping centres, and colleges can utilise screens to enthuse students – whether current or prospective. Touch screen technology often means instant, easy access to more information, which is only a good thing when you’re wanting to educate your potential customers or source of growth!
RFID technology is opening up a host of new ways for hospitality and event managers to predict what is going to be their most popular feature at events, and allocate space accordingly. This is mainly thanks to the location tracking services that RFID chips can provide.
Let’s say, for example, that you’re hosting an event with an electronically mapped floor plan. RFID chips built into visitor badges can track users as they travel the event floor, and measure where they’re spending the most amount of time. After collecting results, event managers can then plan the next year’s event to correspond with the most popular attractions – leading to increasing footfall, popularity and of course, profit. (Just be sure that your data use and protection policy is watertight and you properly communicate with attendees on this matter).
Nearly every type of hospitality, venue or event manager can find a use for live streaming. Matched with a suitable camera, a live feed can be a powerful tool in engaging an audience that may not be physically present or event act as more enticing advert than tailored marketing could. Wide pan shots of an event floor, a hotel view from a balcony are all powerful and shareable tools that can aid audience engagement and attract new business.
Do you rely on emerging technologies as part of your profession? If so, get in touch with Flightcase Warehouse. We can help with both varied off the shelf products and bespoke creations to ensure you get the very best protection and perfect-fit solution for your equipment. Call 01827 60009 or email email@example.com to learn more today.
In just a few days, ISE - the world’s largest AV systems integration show - will take place at RAI Amsterdam. The event, held from 6-9 February promises to inspire exhibitors and attendees alike with the very latest cutting-edge technology, products and solutions being produced for both channel and end-user professionals (all supported by an impressive programme of educational extras).
Our Managing Director Sam will be joining leaders in LED screen installation, curved screens, structures and AV production equipment, Fonix, at Stand 14-H100. Sam will be on hand to answer your queries, advise on flight case design and requirements and to showcase a small selection of our custom hospitality flight cases.
One of the most popular pieces of technology currently emerging and expected to take centre stage at ISE is digital signage – one of our stand partner Fonix’ specialities. Flightcase Warehouse just completed a large scale project for signage and display screen innovators, Giant iTab, so we very much understand the scope and demand for kit of this nature. Popular across a wide range of industries, in part due to its flexibility and customer-engaging nature, digital signage tech is currently changing the game in how we interact with audiences.
For example, in the retail sector, brands are finding that customers are more likely to respond to touch screen interface point of sale when looking for further information on a product or ordering an out of stock item than approaching a salesperson. This isn’t a negative comment on customer service though. It demonstrates that consumers in today’s world are constantly looking for experience over a product, and these digital platforms are providing exactly that.
The same can be said for the events industry. At ISE, we expect to see mountains of innovative examples to keep attendees engaged and to help create those memorable moments. Take emerging facial recognition technology, for instance. Although still under development, this software has the potential to map and track a visitor throughout an event or location and monitor their responses – demonstrating how to improve and deliver in different and more effective ways in the future. Creepy, or cool? You decide!
Of course, this is just one example of how digital signage is revolutionising the world around us. We’re now starting to see screen and AV technology combine to form fantastic digital environments such as virtual changing rooms and virtual reality experiences. Even we’re getting in on the action – keep an eye out for the Flightcase Warehouse rolling advert on the Fonix curved screens as you enter the RAI!
If you have requirement for protective kit to protect the technologies and gear you use to create these same events experiences, don’t hesitate to contact Flightcase Warehouse. With a range of different off the shelf and bespoke options available, our team craft the perfect protective solution for any piece of equipment. Just call +44 (0) 1827 60009 or email firstname.lastname@example.org to speak with us.
Flightcase Warehouse works closely with numerous leading names in the motorsport industry, so we understand how important it is that high value, race-essential and precision-engineered equipment is protected at all costs. This isn’t always an easy job – with motorsport mechanics, technicians and drivers facing some of the toughest professional working conditions you’ll come across. Every event is a challenge, but the following 5 races really give you a feel for the strain motorsport pros are put under year in, year out.
1) 24 Hours Nurburgring
Anybody with even a general interest in motorsport will be able to tell you something about this infamous German track. Used extensively by manufacturers to test their cars, the massive racecourse opens up for an intensive 24 hour bout that will see up to 200 cars and 700 drivers put to the test in a relay-style setup. Attention to detail and stamina really matters in this race, with pit crews and drivers competing to not only to win, but sometimes just to last out the entire race. You can read more about the 2018 24 Hours Nurburgring here https://goo.gl/YKWmGK
2) The Dakar Rally
Taking place in South America (having originated as a race from Paris, France to Dakar in Senegal up until 2008), this comprises of roughly 80% amateur participants. This makes not only a fearless and energy-fuelled event to watch, but also to take part in too (if you’re brave enough)! The course involves sand dunes, thick mud, camel grass and rocks. This demands that competing vehicles are true rally off-roaders, rather than just a modified road car that would potentially stay standing on easier courses. Stage lengths can be as brutal as well, with some covering nearly 500 miles per day! Get more information about the Dakar Rally here www.dakar.com/en
3) 24 Hours of Le Mans
We are a big fan of Le Mans. Similar in scope to the 24 hours Nurburgring (yet on a smaller track) this gruelling race is an ideal opportunity to block out some intense racing action and check out the concept cars, test models and brand new specs that manufacturers treat crowds. Support and mechanic teams need to be on top form here, with complicated and precise repairs having to be carried out in tight timeframes. You can learn more about 24 hour Le Mans at https://www.lemans.org/en
4) The Isle Of Man Tourist Trophy
Better known as the Isle Of Man TT, this annual superbike championship is an international staple in the motorsport community. Tragically, between 1907 and 2017 there have been 255 total fatalities during this race, making it one of the most deadly events in motorsport – a topic the media often covers when TT time comes around. However, many a superbike racing fan will tell you that there’s no other place better to see high speed precision racing, with daring and talented riders all competing to keep their names in the records. Further information can be found at https://www.iomtt.com/
5: The Baja 1000
The Baja is undoubtedly one of the world’s most notorious rally courses. It’s staged in Mexico’s Baja California Peninsula and in general (this can can vary!), the course is an 800 mile loop covering sand dunes and rocky terrain that involves vehicles ranging from motorcycles, production vehicles, buggies, trucks and custom vehicles. This is a true motorsport spectacle that makes for brilliant viewing. Add to this that the Baja 1000 is also the only major motorsport event where spectators are known to booby trap and sabotage the course, often making it a necessity to repair vehicles right there, at the side of the track! Read more on their website http://score-international.com/
If you are a mechanic who lends precise, immediate support to a racing team, or a long distance racer who needs to ensure that spare parts and tools are kept secure under demanding conditions, get in touch with Flightcase Warehouse. Our space-saving, precision-controlled and heavy-duty protective flight cases guarantee that your kit is kept safe and secure, free from contamination and ready to perform when you are. Call +44 (0) 1827 60009, or email email@example.com for find out more.